I heard a speaker a few weeks back talking about how some companies think they can go into these new marketing mediums and use old marketing methods and expect results. This couldn’t be further from the truth. Too many times I go on Facebook and someone has posted a listing to a house with the same writeup that you’d see in a newspaper. Where is the engagement? Where is the…

More and more companies are devoting resources to social media, and that is great! But for these companies to continue to invest in social media, there needs to be a ROI, or return on investment.  Calculating your ROI from social media isn’t impossible, but can seem like a daunting task.  The data needed to measure your ROI from social media isn’t always easy to track down. So……   What is…

Before you learn how to start keyword analysis for search engine optimization, you need to understand what keyword analysis really is and how it can help your website. It is common knowledge to all experienced web masters that one of the most effective ways of optimizing your page is with the help of a good analysis of the keywords. Unless have properly analyzed the keywords that you are going to…

In reference to Neil Strauss’s post on WSJ regarding how the “Like” culture is basically turning us into conforming zombies of the internet. I think he is both right and wrong. Here’s why. My friend Dyea retweeted a post from Smashing Magazine referencing a post on WSJ about the dangers of “Like” popularity. I recognized the author, but couldn’t remember where from exactly until I looked at his bio and…