Is Your Business Ready For The Social Revolution?
Do you have too much going on right now to focus on advertising online? Well, you might want to hold off on renewing that subscription with the Yellow Pages or the local newspaper. According to a survey by Regus, a company who provides workspace solutions for companies discovered that 47% of firms surveyed said they use social media to find new clients. And according to the the Harvard Business Review, 79% of businesses are either actively engaged or preparing to launch social media campaigns.
Ok, so your boss will get their kid to build a website or make a Facebook account for the company, but then what? You need to have a long term plan put in place because having a bad online presence is almost as bad as having no online presence. If you’re the person in charge of the company’s social presence you’ll need to know what social sites you need to invest time in and which ones are not worth the effort.
Your boss might say that it is too expensive to hire someone to manage the company’s social presence. In that case, you should take a look at your existing advertising and marketing methods and be sure that they are getting to your potential customers. For example, if you own a store that sells used video games or music, you might consider canceling that subscription with Yellow Book and put that money towards an online campaign.
Maybe you just don’t like the idea of having a social presence. In that case I would urge you to get past that. I can understand that it might be one more headache for you to deal with. I know that in the current economic environment it is tough to add one more duty to someone who works with you or even yourself. But as you may or may not know, your competition is not going to take the gamble.