Here are data reports and statistics that will help you understand why a visible website, an optimized online presence, and an online marketing strategy are vital for the continued success of your business.
Google’s +1 Button Already More Widespread Than Twitter’s Tweet Button – Google’s +1 buttons have only been out for about a month, but they’re already more common than the tweet button on major web destinations. -Mashable
Report: Young women are ‘power users’ of social media sites – People keep on flocking to sites like Facebook and Twitter, and young women are leading the way. The percentage of Internet users who are on social-networking sites continues to climb, according to a survey released Friday by the Pew Internet & American Life Project. -CNN
55% of adults say they get news and information about local restaurants, bars, and club from the web – People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source. Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. -Pew Internet Research
More than 50% of our active users log on to Facebook in any given day with the average user having 130 friends – Facebook
$3.08 billion will be spent on advertising on social networking sites in 2011, a 55 percent increase over 2010. – US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion.
Over-50s flock to social networks – Overall, membership of the social network grew 41% between 2009 and 2011. Among older users the figure was 84%. -BBC